By Arne Naess
In the early 1970s, Naess identified an important new development. To him, the emergence of ecologists from their former relative obscurity marked a turning point in our scientific communities. He saw that their message got twisted and misused. A shallow, but rather powerful movement and a deep, but less influential movement seemed to be competing for the public’s attention. Here, in this text from 1973, Naess presents what he sees as the main differences between the two.